The concept of "hospitality" started from the inherent human trait of caring for other people and grew to become one of the most important industries of the modern age.
I would suggest you that ask yourself a question, what factor makes it possible for the food joints like Sweet Chariot, Burger King, Rajput Dairy and others to operate with no issues of walk-in customers. Well you know the answer to that, it is -
-Presence in Market from a long time has won them good name but they have maintained it by using all the possible good management techniques.
-They know what they want to sell and to whom, they have given it a lot of thought to "what they(food joints) have, what they(customers) want" and have set priorities accordingly for the business.We all know how bad Sweet Chariot was doing when dining was not allowed in the open seating space. Sweet Chariot knew that besides their yummy Pastries, Cakes and Awesome Coffee, Ala Keivs etc the major factor was outside open air seating. They got it back and are back in booming business.
Hence-Focus- Cuisine, Theme, Interiors, Staff, Menu, Music and other essentials should be complementing and yet should not be aimlessly and randomly designed to sell everything to everyone.
-Good quality is most essential factor in hospitality business and consistency in the same attracts more and more people to come for "that" taste.
-Location has definitely been an advantage, but places like Cafe Euthanasia do not have the advantage of Busy route, but being present in areas where we already have amazing Food Joints.
I would suggest you that ask yourself a question, what factor makes it possible for the food joints like Sweet Chariot, Burger King, Rajput Dairy and others to operate with no issues of walk-in customers. Well you know the answer to that, it is -
-Presence in Market from a long time has won them good name but they have maintained it by using all the possible good management techniques.
-They know what they want to sell and to whom, they have given it a lot of thought to "what they(food joints) have, what they(customers) want" and have set priorities accordingly for the business.We all know how bad Sweet Chariot was doing when dining was not allowed in the open seating space. Sweet Chariot knew that besides their yummy Pastries, Cakes and Awesome Coffee, Ala Keivs etc the major factor was outside open air seating. They got it back and are back in booming business.
Hence-Focus- Cuisine, Theme, Interiors, Staff, Menu, Music and other essentials should be complementing and yet should not be aimlessly and randomly designed to sell everything to everyone.
-Good quality is most essential factor in hospitality business and consistency in the same attracts more and more people to come for "that" taste.
-Location has definitely been an advantage, but places like Cafe Euthanasia do not have the advantage of Busy route, but being present in areas where we already have amazing Food Joints.
Factors for failure , hmmm ..... there are many problems which are very obvious and visible in open -
-Generally owner is just an investor that is has a lot of money and desire to run a fancy food business and tries to be
--Marketing Manager --Architect
--Kitchen Manager --Interior Designer
--Sales Manager --Accounts Manager
and of course the first mistake------ he thinks he is an INVESTOR
Few restaurant owners completely rely on unreliable Puneites (http://goo.gl/aWCyf ) who traitorously claim to be all of the above and are experts in all the above mentioned departments, whereas they are not even 10% of not even 1 of the above mentioned divisions.
- Lack of proper planning architecture and poor planning itself.
- Incorrect predictions and expectations from the business.
- No survey or biased survey with facts and data from an unreliable source leads to disaster later as we dont even know the market and who is the target customer.
It’s a Wicked Fun Job!
While fun is what you make of it, it would be a bit of a stretch to assume that the restaurant business is all fun and games. It’s more like work and stress. Owning a restaurant means you will be at work a majority of the time, especially in the beginning.Do you like weekends, holidays, and your kids’ birthdays? Well too bad, because chances are you get to work those days.
-I Love to Cook, so I Should Open My Own Restaurant, Right?
-I Will Have a Place to Hang Out With my Friends!
-I am Going to be Famous! I admit it. I totally fantasize about being the next Food Network Star.
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